PLUMP HAIR FOR UP TO 78% MORE VOLUME

Meet Absolute Volume, our bar-raising routine for building major volume.

This amplifying shampoo gently cleanses while building volume and grip for visibly fuller hair.

• For fine hair or flat hair  

• Ideal foundation for volumous styles

• Provides texture, lift and grip for style support

• Up to 78% more volume

• Plumped hair for increased feeling of fullness